https://www.tuckeradelman.com/home daily 1.0 2023-11-20 https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559928815125-0NOK33K12G5HR2LJNV1S/Portrait3.jpg HOME https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540438732537-RM80RAF0BT4OY9JXSLKO/P3_Mockup_1.png HOME - SideChef For AppleTV AppleTV and mobile companion app. Integrated voice UI for hands-free cooking assistance. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544490873767-Z013ZY2CEG1A4O6NTPWQ/Home+Page+Mockup1.png HOME - Choisi E-commerce redesign to increase discoverability and develop full checkout flow. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559597635762-54SJIVXW5ILUI1R2874N/LACF+FINAL+MOCKUP1.png HOME - LA County Fair Modular redesign of form flow for vendor enrollment and site navigation schema. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556748036565-LP5G5YMH757GYO163SIA/Skills_Icons.png HOME https://www.tuckeradelman.com/sidechef-case-study daily 0.75 2019-06-28 https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540523197108-MD8AVF3KNVUA6L6BIVC1/Background+Blue.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540566837545-24A2IC0U6Y2KPF1HTPYY/Background+yellow.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540577940402-F4RN6Q6VIV5BL4QLD09D/Background+Blue.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540579570787-7XG4U16UJAG4C31BK46H/Background+yellow.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540667082663-5K4GIS5QVR7440N9BNTN/Background+SLATE.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540668441544-ZYJ9N02L4FMHZBGKAYAC/Background+Blue.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540674472923-R6C4RWSI9HNMC5YONIYO/Background+yellow.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540683816716-DLGGJZBA0NC6NLY2W4T5/Background+SLATE.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540757657717-X4QKKNIQG331XYFQSZBZ/Background+yellow.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540854574192-UPKBY9G8PC3EY12GMXHR/Background+Blue.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559928678406-XHJ6PC3JDMYE3EAAO4VE/Background+Blue.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1540524341694-G0TMOSHJSLSMCFUZ0L6Y/P3_Mockup.png SIDECHEF CASE STUDY https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544302682092-C1VATX4UBSOPA4INXJ83/intro.png SIDECHEF CASE STUDY - 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https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1541094102843-33HXRDUSQ8ZLLD5REEF3/IMG_6009.png LA County Fair https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1541114089245-UYLAYPIM9XG19XGHWYK3/ezgif.com-resize.gif LA County Fair https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556568177317-6EGD6TAITZPQ3OMZDL7V/Log+In.png LA County Fair Modal overlays broke up the length of the form. This allowed the user to stay connected to the main site and kept them from becoming overloaded by too much too quickly. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556568176864-LXOON295KDNZ7RCNIMR5/Booth+Location+2.png LA County Fair • Booth information made available in a more understandable schematic. Location, dimensions, and prices are all available in one place. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556568176221-EY68GFW5LFBXU6OACYWU/Booth+Photos.png LA County Fair • Using a speedometer as a breadcrumb allowed users to track their progress with on-brand iconography. • Fully understanding that the length of the form could be tiring, I added positive reinforcement with microcopy, keeping users on task and feeling good. • The photo upload section was updated to be more user friendly. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556568176863-8LT5PUXZLG4WWD433KGZ/Booth+Presentation+2.png LA County Fair • Toggles were implemented to quickly list booth needs, expanding with entry boxes when checked. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556568177459-U81BI3TKVP5NPNQTLZ6P/Payment+2.png LA County Fair • It was necessary to offer assurances of secure payment for those with low trust in technology. • A PayPal option was also offered for more tech-savvy generations. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559588285446-NWYWAVQ67FAO0WWYYUXV/Log+In+2.jpg LA County Fair https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559587912974-FA4XEPVHP54NLP0JV6D1/Booth+Location.jpg LA County Fair https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559587913940-1MX3SCRMG6FACX3E67LQ/Booth+Presentation+2.jpg LA County Fair https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559587914901-QGCIEXF9MLX9Z4Y17VIW/Booth+Photos.jpg LA County Fair https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559587912652-BNASW48Q4BTGWG0RGSY8/Payment+3.jpg LA County Fair https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1559596113691-73XYWYFAZ8J1RAQRYK41/LACF+Final+Mockup.png LA County Fair https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1541047108610-P5FVI2SJORLDM8VH93KP/logo-dist.png LA County Fair https://www.tuckeradelman.com/choisi-case-study daily 0.75 2019-06-07 https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556575201010-MTDI24R31Y5L9E1J5PAO/Fine%2BLinen.jpg Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556575128127-E9655G4BQIDNP6CZMYBE/Fine%2BLinen.jpg Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544501604606-6Y6MLPZ9TWBLGDL6YQ2X/Fine+Linen.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544558139944-4AWAZULIQLUL5SB8EY1A/Fine+Linen.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544558521866-N2B3RJDFN1KFEXZ73PTK/Fine+Linen.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544573874574-N9Z07BVRZJUWWQDBI2WN/slate.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544486441309-ZEEJ98F4OUX4GJUZWL0D/Choisi+Mockup.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544494908810-TRCPYSLHQQD9PXKO52GX/Current+Task+Flow+%281%29.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544551760503-JPKR8T1EQ1BU0AF6S46U/Current+Site+Map+%282%29.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544495321202-119TKYI61ZTZ3UMP70A2/Choisi+Heuristic.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544501295756-E0BM9TQ0GET66VP611S1/C%26C+%281%29.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544545493542-W8EUGIJSC6WL1AM44ZIV/Choisi+Wordcloud.png Choisi Case Study Word cloud of consolidated interviews. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544546265687-6OH1M0WNJSJW0YUOF3XD/affinityGIF.gif Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556587455074-MK4H3W3D5H107Y7UNH51/Choisi+User+Persona.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556587455378-2STGA4BNH9S78RUIREYL/Designer+Persona.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556666034460-6OJ6GT6QELGN0AQF24LC/Current%2BSite%2BMap%2B%25282%2529.jpg Choisi Case Study - Original Site Map showing the lack of depth and discoverability. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556666430318-VOEJJF21GQFQFTZPI2NX/Proposed+Site+Map.png Choisi Case Study - “Nouveau” Site Map creating a deeper ecosystem and more immersive experience. https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1556667623063-C26DUB6R4NYDWAVW4F6V/Current+Task+Flow+%281%29.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544566320583-SE3UIG39I5SY1XOZM387/Proposed+Task+Flow.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544560497693-F4UP5M5Z9XR2JOII69FW/IMG_4361.JPG Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544560489243-ZU6YIU3L56TXSSLWSGYI/Design+Studio+-+Home+Page+1.JPG Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544560487124-AM06C64DGKXDZSVYPDME/Design+Studio+-+Home+Page+2.JPG Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544560494635-DIK5NGP1M8FWFS8LSN06/IMG_3816.JPG Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544574360982-1FUAGMI8YPW00ZQHIT2K/Choisi+Moodboard.png Choisi Case Study https://images.squarespace-cdn.com/content/v1/5bcf8f38d7819e0f5aaa0d42/1544553117119-QTSDHPFU4PQ4SPIBCIVP/Stats.png Choisi Case Study Market research conducted by Deloitte - 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